Victory Gym Branding & WordPress Web Design Project by The Caffeine Creative

Victory Gym

Small Town, Rich History & A Living Legend

Victory Gym was originally opened by Ralph Kroger, one of the most celebrated bodybuilders of the 60’s and 70’s, who won most of the major contests of his time including WBBG Pro Mr. America, WBBG Mr. International, and WBBG Pro Mr. USA. 

Ralph taught everyone around him that being humble is not thinking less of yourself, it is thinking about yourself less, a lesson he passed on to Victory Gym's current owner, Quinton. Quinton was so inspired by Ralph and the man he was, that he became a fixture in the gym when he was just in the 4th grade. He became knows as that "hardworking" little kid that kept showing up, and this is where his love of fitness, body building and competing was born. 

Victory Gym was a cornerstone for the community of Cherokee IA, and Quinton wanted to honor that when he took over ownership in September 2020. 

This website is a tribute to what Ralph began all those years ago, what the next owner Dave Lawrence added, and what Quinton continues to build to this day. 

The Priorities: 

  • Design an updated brand, that still included the retro feel from the original owners brand
  • Develop a solid website foundation that can grow with her business and remain relevant for years to come
  • Website copy that shares the gyms rich history while honoring the previous owners. 

The Details: 

Project: Winter 2021

Branding: Branding Essentials with a brand new logo while incorporating the original brands imagery 

Platform: WordPress

The Challenges: 

  • There really weren't any challenges with this project. It just flowed easily and was a whole lot of fun to work on. 

My website tells the story of our rich history as a small business in a small town! Highly recommend Teresa if you're looking for someone who can create a professional website! I'm a gym owner and Teresa helped me create a website that tells the story of our rich history as a small business in a small town!

Quinton Varce

Victory Gym, Cherokee, IA

But that isn't all I did, or do... 

Just like our bodies, website need regular care.

WordPress Security

Taking care of the WordPress security behind the scenes for Quinton allows him to do what he does best, while I focus on keeping things running smooth by offering...

  • 24/7 website uptime monitoring
  • Twice Website Security Updates
  • Daily Automatic Backups 
  • 90 Days of Backups
  • Automatic Malware Scans
  • Instant Malware Removal
  • Real-time Firewall
  • Bot Protection
  • Vulnerability Scans

Monthly Strategy & Design 

I designed the website to feel timeless and relevant for years to come, so Quinton rarely needs updates and changes, but when he does, I am here for him through... 

  • 1-1 Monthly Meetings 
  • 1-hour design time monthly 
  • Special fees for bigger projects 

Is your website pulling its weight?

You and your business deserve a website that clearly shows the world the results you deliver. Let's talk and see what we can do to get it into tip-top shape! 

Bold Ideas. Strong Coffee. Memorable Results.

Your business has grown. Your website should grow with it.

Whether your website needs a thoughtful refresh or a completely new beginning, I'll help you create a website that reflects the business you've built today and supports where you're headed next.

Have a cup of coffee line drawing