Working with Cathy was one of those projects that reminded me why I love what I do.
She’s been designing beautiful, functional spaces for years — the kind that welcome you in and feel instantly like home. But her online presence wasn’t showing the same warmth, confidence, and expertise she brings to every client project. Plus almost EVERYTHING in her business had shifted. Her services changed, and her portfolio had grown, and her focus was renewed. Now it was time to put it all together in something the reflected where Cathy is today...
With my trust copywriter, Emily Aborn, by our side, we dug into what makes her work so personal and unique. We asked questions, swapped ideas, and refined until we had a site that feels like her: inviting, thoughtful, and grounded in a style that stands the test of time.
Now, when her dream clients land on her website, they get the same sense of connection and trust they’d feel meeting her in person. And that’s exactly the kind of transformation I’m here for!
The Priorities:
- Create an updated brand that reflects Cathy’s values and personality while offering a more polished, professional look
- Refresh her color palette to align with the warmth, care, and timelessness she brings to every project
- Build a solid website foundation that can grow with her business and remain relevant for years to come
- Rewrite website copy to clearly communicate what Cathy does and how she uniquely supports her clients
The Details:
Project: Summer 2025
Branding: Refreshed color palette & new logo design
Platform: WordPress
The Challenges:
- Balance visuals and website copy in a way that felt comfortable, genuine, and aligned with Cathy’s quiet confidence
- Ensure the site remained inviting and down-to-earth while still showcasing her expertise
- Maintain simplicity and ease of navigation without sacrificing storytelling or personality
But I didn't stop there...
There is so much more that goes on after launch!
WordPress Security
My goal is simple... to take care of the behind the scenes stuff that ensures your website continues running smoothly long after the initial launch. This includes:
- 24/7 website uptime monitoring
- Twice Website Security Updates
- Daily Automatic Backups
- 90 Days of Backups
- Automatic Malware Scans
- Instant Malware Removal
- Real-time Firewall
- Bot Protection
- Vulnerability Scans
Monthly Strategy & Design
Life goes by pretty fast, and your business changes more than you realize in even just a few months. Through my Monthly Strategy and Support service I am able to keep your website changing as fast as you do.
This service includes
- 1-1 Monthly Meetings
- 1-hour design time monthly
- Special fees for bigger projects
Do you feel like your brand’s grown up but your website’s stuck in the past?
No one wants an immature website! Book your free "no-strings attached" call and let's talk possibilities!
