Let your floral designs speak for themselves!
Crystal and Rob had a clear vision from day one: no generic arrangements.
Every single design featured on their site had to be created in-house by their floral designers.
No stock photos.
No filler.
Just real flowers, designed by real people, for real occasions.
From the start, their commitment to personal, local, and original design shaped every decision we made. The new site showcases their work exactly as it’s meant to be seen. Bright, fresh, and full of personality. It’s easy for customers to find the perfect arrangement, knowing that what they see is what they’ll get, crafted with seasonal blooms and a whole lot of care.
Whether it’s a birthday, anniversary, or a “just because” moment, Denton Florist brings heart, history, and artistry to every order. The website needed to reflect that same mix of tradition and originality, while making it easy for people to order directly from the source.
The result? A digital storefront full of life and beautiful blooms!
The Priorities:
- Develop a color palette that just makes you thing of flowers in bloom
- Develop a Shopify website that makes online ordering a snap! (and possible for the first time with this 100+ year old business)
- Ensure the website can help manage delivery and pick up schedules
- Ensure personalization possibilities are built in and easy for a busy staff focused on flowers.
- Ensure "Add-on" are easily visible so a little something extra can be added to each order if desired.
The Details:
Project: Spring 2025
Branding: Refreshed color palette
Platform: Shopify
The Challenges:
- Add-ons proved to be much more difficult with our initial design than we imagined, so I created a new design that had all the bells and whistles they were looking for!
- Order timing so Crystal & Rob's team could keep up with demand
- Finding just the right apps/programs to help manage deliveries and with varying delivery fees.
- Ensuring the backend supports the team so they can continue quickly filling orders
Wait! There's more!
Because launching your website is just the middle!
On Going Support
Life goes by pretty fast, and your business changes more than you realize in even just a few months. This is why your website is going to need a little TLC every now and then. Which is why I offer
- 1-1 Monthly Meetings
- 1-hour design time monthly
- Special fees for bigger projects
Feel like your brand’s grown but your website’s stuck in the weeds?
Let’s create a design where your work can bloom and grow! Book a free coffee chat, and talk about the possibilities for growth in your business.
