An important part of branding for success is the image you portray of yourself.  Developing a likable personal brand is essential if you want to stand out in your industry.

Think about it.  Would you rather do business with a person who smiles and comes across as friendly, supportive and helpful or with one who snarls and ignores you?  The first impression a potential customer receives is from you, so make it a good one.

How can you accomplish this?

Here are a few tips to help you with personal brand for success…

  1. Become an expert source, and share your knowledge with enthusiasm. 
  2. Become a great communicator. Communication skills are one of the key determining factors when deciding to work with someone. 
  3. Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.
  4. Develop an ‘elevator speech.” Within the time that it takes an elevator to travel one floor – about 60-seconds – be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides. 
  5. Build your contact list. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.
  6. Balance your individual style with clothing that will appeal to those you are trying to connect with.
  7. Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes. 
  8. Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about. 

If you can’t sell yourself, you’ll find it nearly impossible to sell your product and/or services. So put some real effort into branding for success. Not only will you build a stronger business, you will enjoy the process so much more! 

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