Structuring Your Blog

Brand Awareness is Everything!
Created for you by our CEO/Founder Teresa Schlup

Let’s take a look at ways you can share details about your projects through a blog…


Tell the story behind your client's vision. What were they looking for? How did they want to feel in the new space? Why was this important to them? What inspired them to create this?

Design Inspiration: 

What about your client’s story inspired you? Where else did you find inspiration? Art? Nature? Architecture? Share this along with your creative process and how you translated your ideas into a cohesive design concept.

Before and After: 

Share with your readers where it all began by sharing before and after photos, along with written descriptions of why the space was no longer working for your client. Highlight the improvements, renovations, or design changes made to enhance functionality, aesthetics, and overall appeal.

Design Details: 

By diving into the specific design details and elements of the project, such as color schemes, materials, furnishings, lighting, and decor, you are able to share the design styles you love to work with. You can also share more about the details that you put into the planning stages by sharing your mood boards along with your reasoning behind design choices made.

Challenges and Solutions: 

Tell your readers more about the challenges or constraints you encountered during the project and how you overcame them. Share insights into problem-solving strategies, creative solutions, and collaboration with clients and contractors.

Each one of these can be part of the full blog post or broken down into multiple blogs giving you even more content to work with. 

A few details to include in your blog… 

  • Images that enhance the story you have written 
  • Links back to your portfolio website page
  • Call to action making it easy for the reader to connect with you

Ready to learn?