Hiring a Copywriter to Write Your Blogs

Brand Awareness is Everything!
Created for you by our CEO/Founder Teresa Schlup

Let’s take a look at the top 5 reasons why you should consider working with a copywriter...

  1. They have a knack for turning complex ideas into digestible narratives that resonate with your target audience.
  2. Collaborating with a copywriter brings fresh perspectives and creativity to your blog. They offer new ideas, angles, and approaches to showcase your portfolio and engage your audience effectively.
  3. A copywriter can save you time and effort by taking the lead on content creation, allowing you to focus on your core strengths as an interior designer. They conduct research, draft content, and refine it based on your feedback, ensuring the final blog posts align with your vision and goals.
  4. They write with SEO in mind, optimizing your blog content for search engines (SEO), and helping improve your website's overall visibility.
  5. Working with a copywriter establishes consistency and professionalism in your blog content. They adhere to your brand voice, style guidelines, and quality standards, ensuring a cohesive and polished presentation across all your blog posts.

What to look for in a copywriter... 

Experience and Expertise: 

Look for copywriters with experience in writing for the interior design industry or related fields. They should have a strong understanding of design terminology, concepts, and trends to effectively communicate your portfolio's value to your target audience.

Portfolio and Samples: 

Review the copywriter's portfolio and samples of their previous work to assess their writing style, tone, and quality. Look for versatility in writing different types of content, such as blog posts, website copy, case studies, and social media posts.

Understanding of Your Brand: 

Seek a copywriter who takes the time to understand your brand identity, values, and target audience. They should be able to adapt their writing style and tone to match your brand voice and effectively convey your unique selling points.

SEO Knowledge: 

Look for a copywriter with knowledge of SEO best practices. THIS IS A MUST! They should understand how to incorporate relevant keywords, meta tags, and other SEO techniques to improve your portfolio's visibility online.

Professionalism and Communication: 

Opt for a copywriter who is professional, reliable, and easy to communicate with. They should be responsive to your inquiries, punctual with deadlines, and able to provide regular updates on the progress of the project.

Ready to learn?