Gathering the Basics

Brand Awareness is Everything!
Created for you by our CEO/Founder Teresa Schlup

Gathering the Basics... 

Step 1: 

In this first lesson we are going to simply gather the basic information about us, our business and dream client demographics...  

Grab your notebook, tablet, or download the workbook below and answer the following questions... 

  1. Write out a brief description that captures who you are, and what services you provide. 
  2. Client Information: Gender, Age, Occupation, Income, Education, Occupation, Where are they located, etc. 

Step 2: 

Open up your favorite AI research tool (we recommend ChatGPT) and copy/paste the following prompt, adding in as many details as possible.

I am working on creating a strong visual brand for my business and looking for suggestions with color schemes, fonts and imagery to use. 

  • I am a (business title/occupation)
  • Our tagline is: (business tagline)
  • I provide (services you offer)
  • My typical client is... (add in the basic details you listed above)
  • The feeling we want to inspire in our clients is... 
  • The design style I am looking for is (minimalist, vintage, modern, etc.)

What suggestions can you offer based on this information?

Ready to learn?